For Fellows Design
The Bottle
An exceptional Rum deserves a bottle that mirrors its distinction. Alex Wiederin—a New York-based creative director renowned for his work with multiple Luxury brands from the Fashion, Jewels and Spirits industry—collaborated with a global award-winning glass manufacturer, known for its precision and quality. Utilizing advanced flint glass furnace technology and Cold End inspection methods, we achieve precise dimensional accuracy in our bottles. This results in a design that is balanced, sleek, and sophisticated, featuring a curvature and character that perfectly complements the Rum.
The Leather
The leather labels are made with off-cuts of goat leather from Fellow Markus Meindl’s family business, which dates back to 1683. For Meindl, luxury means authenticity — it’s about how and where something is made, the materials used, and a commitment to continually improving products without compromising their character or heritage.
Luxury also means exclusivity and an unmistakable sense of timelessness. It involves choosing the right materials, which are naturally limited in availability and sourced according to sustainable and environmental principles.
The craftsmanship, tanning, and production capacities are inherently limited, and it is precisely these limitations that make each Meindl piece a truly individual and unique garment — a reflection of modern culture and living history.
The Packaging
The Gift Box, expertly designed by acclaimed creative director Alex Wiederin and produced by leading specialists in innovative paper solutions, stands out as a benchmark in its category, showcasing a pioneering design. Constructed from 100% recycled cardboard off-cuts and certified by the Forest Stewardship Council (FSC), this packaging exemplifies our dedication to sustainability. Specifically engineered to accommodate the bottle, the packaging employs thermoforming—a state-of-the-art technique. The outcome is a packaging solution that is both visually captivating and exceptionally durable, featuring a robust structure and a remarkably smooth finish. This level of craftsmanship ensures that a rum of such distinction is presented in packaging that is equally exceptional.